Abby Jones

Abby has been a qualitative researcher for over 15 years and has specialised in children’s research for most of her career, which began at Saatchi and Saatchi where she gained a good basic grounding in advertising, brand research and marketing.
She went on to work at RDSi, where she began to consolidate her experience and specialise in children and teens research, and in 2004 she joined children’s qualitative research agency Sherbert Research. Following a somewhat delayed gap year last year in which she travelled extensively around the world, Abby now works with Barbie on qualitative research projects with children and teenagers.