Amanda Buckland

Amanda works with Barbie on qualitative projects, and has predominantly an agency background but also has client side experience at M&S where she was Research Manager for 3 years, giving that important understanding of clients needs and business issues from both sides of the fence. Areas of expertise include retailing, brand equity and stretch, advertising development, NPD, packaging, Media. Amanda has worked on packaging projects for M&S Unilever, Mars, P&G, and Boots and has recently returned to the UK to work with Barbie having spent 3 years working in Australia and Asia Pacific.