Consultancy
With current concerns about children’s wellbeing, adolescent mental health, fears about the internet, and childhood obesity, research and communicating with children can appear daunting and complex. Criticism about the way food and drink products are advertised to children has highlighted the way in which children are treated as consumers. Add to this global change in social and family structure, working in this market can appear to be a minefield. We offer clients calm and considered advice and information about children, young people and families, with an emphasis on fair and responsible communication.
Our consultancy services include:
Client Immersion days
- Understand families, teenagers, and children
- Learn about developmental and psychological stages
- A day in the life of ...
The world of Media and New Media
- How young people relate to media, including TV, radio, comics and magazines
- How young people use digital media, including the Internet, mobile phones, Web 3.0, digital TV, computer games, social networking sites
- Create new ideas using clients’ existing skills and knowledge of their market combined with additional insight into the kids’ and youth market
Brainstorming
The Child as Consumer
- The current climate
- Responsibility, the law, and ethics
For an illustration of what we offer see Researching Children’s World and Top Tips with Teens. Please note that we hold copyright for these presentations, and while we are happy to share them they should be cited Barbie Clarke 2009.