Karen Wigley

Karen is an experienced child and family qualitative researcher who first worked at Director level with Barbie at GfK NOP Family. She has spent 20 years in market research, working before GfK NOP at MarketTrends (TNS) and Cambridge Market Research to Associate Director level. She has specialist knowledge of retail, food and drink, and fmcg sectors and has worked with Barbie on many family centred research projects. Karen has three young children.