Katie Simpkins

Katie has been a qualitative researcher for 18 years, reaching director level at Conway Rose Smith. During 2010 Katie was managing an online (closed) community of expectant and new mums on behalf of Mothercare and before that was Associate Director at Leapfrog In Situ, running special projects for Tesco. She has a particular interest in creative development research, positioning studies, branding and design. Katie works with Family Kids and Youth on creative development projects with mums and with children. She lives in London and has two young children.