Martyn Richards

Martyn has specialised in qualitative research for 18 years with a focus on child and youth research. Before becoming self-employed, Martyn was a Director of Opera Research for 7 years, and before that he was a Director at ChildWise for 9 years. He began his career at Taylor Nelson. Martyn is a Fellow of the Market Research Society and in 2005 his paper ‘Inside the Teen Brain’ won Best Paper and Best Presented Paper at the MRS conference. Martyn recently chaired the Market Research Society Kids’ Research conference. Martyn works with Barbie on qualitative research projects.