Peter Channell

Peter is a statistician with over fifteen years’ experience in market research and was Group Statistician for Martin Hamblin for six years. There he worked on many pharmaceutical, consumer and financial research projects using a variety of analysis and modelling methods. Prior to this Peter was a forecaster for Mintel, the UK's leading consumer market analysts, and before this worked in media research. Peter left Martin Hamblin in 1999 to go solo and provide freelance statistical services to market research agencies and their clients. Peter is a fellow of the Royal Statistical Society and a member of the BHBIA (formerly the BPMRG). He has a BSc (1) in Mathematics and Statistics from City University, London. Peter works with us to carry out any statistical and more complex analysis that is required on our projects. www.ammr.co.uk.