Richard Somerville

Richard is a highly experienced Internet, UI (User Interface) and technology research specialist having studied digital consumers’ requirements and expectations for 16 years.
With expertise in quantitative and qualitative research methods, he also specialises in broader communications and media research. Following spells at Millward Brown, MORI and DDB London (Tribal DDB), in 1999 he joined the Consumer New Media team of NOP Research Group (now GfK NOP), where for the next 8 years he led quantitative, qualitative and UI research programmes for some of Europe's largest digital and online businesses, most recently AOL, CNN, MSN and Yahoo! Europe. Richard works with us on qualitative and quantitative projects. www.richardsomervilleconsulting.com.