What our Clients say about us
BACP - we carried out qualitative and quantitative research on the sensitive subject of young people and their concerns. This is what Karen Cromarty, BACP Senior Lead Advisor Children and Young People, and Claire Andrews, BACP Marketing Manager, had to say about the project:
'Barbie Clarke and her team were excellent in helping us to undertake a key piece of research to help us better understand young people and their knowledge of therapy. The initial research project put to the FK&Y team was challenging, with a complex brief and a tight timeframe in which to produce the results. Their skills, expertise and strong understanding of the brief all contributed to us achieving a comprehensive, informative and accessible final report of findings which we hope will be crucial in developing new resources for young people going forward.'
Unilever – over the years we have carried out several global studies that have looked at children, young people and parents and their relationship with Unilever brands. Here is what Catriona Ferris, Consumer Insight Manager, Unilever, has to say:
‘Barbie Clarke and I have worked together over a number of years. She is an absolute professional to work with and I would recommend her to any client who wants to better understand kids and how they function. Barbie has done a range of work and her presentations and workshops in particular are the highlights. Barbie has the gravitas needed when presenting to senior stakeholders and management but also a lightness of touch with her audience that makes her workshops particularly effective.’
CREDOS is the independent think tank of the advertising industry. We have carried out several studies for CREDOS that have looked at children and young people, including work for The Bailey Review into the Commercialization and Sexualisation of Childhood. Here is what Karen Fraser, Director of CREDOS, has to say:
'Over the past year, Credos has worked with Family, Kids and Youth on a number of projects, each of them with multiple stakeholders and a great deal riding on the results. We have found the whole team at FK&Y to be a great pleasure to work with; they understand the complexities of our work and bring a reassuring professionalism to their completion of the project, and we have always found that the work that FK&Y has done for Credos stands up to the most rigorous scrutiny.'
IKEA – we have partnered with IKEA on several studies involving children and parents, including the Play Report, the largest research study on play and parenting ever conducted. Here is what Maria Elander, Head of IKEA Children’s School, speaking at the MRS Kids and Youth Conference had to say about it:
‘Some of you may know that (IKEA) has conducted the Play Report that Barbie (and her team) was very much involved in and which we are really, really happy with… It is the largest research study that has been conducted in the world on children and play and parenting; 11,000 interviews were carried out in 25 countries: 8,000 with parents and 3,000 with children. The purpose for IKEA was to increase awareness and start meaningful discussions about play, and to encourage parents to play with their children.’
Hear more from Maria about child development and play worldwide here:
http://www.youtube.com/watch?v=lIgEqGqX71
And read about the play report here:
http://www.ikeafans.com/images/wordpress/uploads/2010/08/playreport.pdf
HAGS Aneby AB is the largest manufacturer of outdoor play equipment in the world. Barbie was asked to speak about child development to play specialists from around the world at its annual conference in Sweden. Here is what Staffan Hellgren, Marketing Manager at HAGS has to say:
‘Barbie Clarke was engaged as guest speaker at HAGS World Conference in March, 2011. She is very professional and very pleasant to work with. Her knowledge and her interesting and witty presentation was a brilliant complement and contribution to HAGS message about children and children’s play. We certainly enjoyed having her and I recommend her to any client who, like HAGS, find children and their development important.’
Clarks - we have had fun talking to children, and their mums about shoes. Saskia Spencer, Head of Consumer Insight at Clarks writes:
'Barbie and her team have worked on a number of research projects to help us to understand mums and children. Her background and expertise make her a very credible source of insight for our Kids' team and her depth of understanding of children and family dynamics adds real value to her feedback.'