Family Kids & Youth – Market Research and Consultancy
Family Kids & Youth is a leading global research agency that focuses entirely on the lives of children and young people, their parents, carers, and teachers. We particularly specialise in research and consultancy on digital media, play, children’s wellbeing and the developmental stages of children and adolescents.
The research team has postgraduate qualifications in psychology, child development and sociology from some of the top universities. We work with fmcg, technology, retail and media companies, as well as government departments and universities. We regularly hold workshops for clients across the world and provide robust ad hoc quantitative and qualitative research and literature reviews. Our clients appreciate the informed insight we bring to projects and our skill in communicating research findings in clear and creative ways.
Much of our work is international, and in the last 4 years we’ve carried out international work for Nike, Warner Media, and IKEA. We have worked regularly with IKEA for the last 10 years, and run the IKEA Children’s Advisory Panel in China, Germany and the UK with 6–14-year-olds.
Areas of research we cover
Play
Digital
Family
Education
Adolescence
Expertise and Experience
An area we have particular expertise in is mental health and wellbeing. We worked with the DfE to look at learners aged 16-19 and the effect of Coronavirus on their wellbeing. The report can be found here.
We carried out extensive research with 7–21-year-olds ‘The Real Britain: Youth’ on behalf of OMD and News International looking at every aspect of young people’s lives, including SEND, those with English as a second language, and young people from deprived areas of the UK. Other recent work includes research across the UK on behalf of UK communications regulator Ofcom, looking at children’s behaviour online.
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