CAP/ASA publish FK&Y’s review

FK&Y’s review of the digital marketing of food and beverage products to children carried out for The Advertising Standards Authority (ASA)’s Committee of Advertising Practitioners (CAP) has been published this week. FK&Y was commissioned by CAP last year to review the literature on digital advertising and marketing to children and has written the review with Professor David Buckingham acting as consultant. In response to the review, CAP has advised marketers to ensure that all online marketing to children is clearly identifiable  and has announced that CAP will carry out a monitoring survey to ensure advertisers are in compliance with the codes of conduct.