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Our client, innovative children’s publisher Egmont Publishing, has just announced the launch of an exciting campaign to make daily storytime statutory for Key Stages 1 and 2 (Ages 7-11) in school. This follows FK&Y’s research ‘Stories and Choices’, carried out over the last year with one of our UK Panel schools, St Joseph’s Catholic Primary Academy, Stoke on Trent. The research explored the impact of reading aloud to Key Stage 2 children each day in class. Supporting teachers is of paramount importance to Egmont, but it was clear that while children benefited enormously from the experience of being read to in class, we observed that fitting this into the existing national curriculum was a challenge. And yet findings illustrate that there was a noticeable improvement to reading levels – 10 months on average – twice the predicted levels. Egmont has launched a Government Petition here with the aim to get 100,000 signatures to enable the issue to be debated in Parliament.

Family Kids & Youth LLP
146 Freston Rd
W10 6TR

Tel: +44 (0)207 183 0261


Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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