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Dr Barbie Clarke presents research on reading print versus digital at Ofcom conference

Dr Barbie Clarke of FK&Y and Alison David of Egmont Publishing addressed the Ofcom Children’s Media Literacy Stakeholder Event today on research carried out for Egmont exploring the way in which parents and children respond to reading in print versus on digital devices. Using focus groups, ethnography carried out in homes and Galvanic skin response the research has identified the emotional drivers for parents and children when reading and how these differ between print and digital. The research also examines what occurs when children are read to, and the effect on their wellbeing.

 

The FK&Y Pedagogy Group meets for autumn review

The FK&Y Pedagogy Group met in Marylebone today to review work undertaken over a very busy summer.

The group was given feedback on our work on Cyberbullying for The Royal Foundation and a literature review on engaging with 16-24 years olds for the Money Advice Service that was published at the beginning of September. The group reviewed our exciting ongoing projects across a wide range of research areas including in-store experiences carried out with children globally, transition to secondary school, wildlife education in primary schools and ways to address the summer reading dip.

The group meets three times a year and includes Professor Colleen Mcloughlin (University of Cambridge), Professor David Buckingham (University of Loughborough), Duncan Mackrill (University of Sussex), Simon Mason (Headteacher, Honywood School) and Rachel McGowan (Headteacher, Plashet School).

 

 

Dr Barbie Clarke presenting FK&Y’s recent work on cyberbullying

Over the summer our fantastic team has been carrying out workshops with over 100 children aged 12-14 to discuss cyberbullying. The work has been commissioned by the Royal Foundation which launched the Cyberbullying Taskforce in May. Today Dr Barbie Clarke presented results to the taskforce, illustrating the many ideas children had for tackling cyberbullying.

Royal Foundation Cyberbullying Taskforce Kensington
FK&Y’s Dr Barbie Clarke presenting results to the Taskforce including HRH the Duke of Cambridge, and heads of social media and ISP companies.
The Royal Foundation Taskforce on the Prevention of Cyberbullying

Engaging with 16-24 year olds: The Money Advice Service today publishes FK&Y’s literature review on working with young people

In the summer of 2016 Family Kids & Youth was commissioned by The Money Advice Service to undertake a literature review to analyse the relative strengths of different engagement techniques and methodologies with this hard to reach group. FK&Y analysed 30 reports, reviews and sources and found common themes emerging from successful campaigns.

The key findings of the extensive review found that approaches need to be personalised and holistic, co-creation was effective (both near-to-peer and peer-to-peer), online campaigns on multiple platforms work as do approaches via family, especially those with an appreciation of lifestyle and attitudes and those that highlight short term consequences and non-ethical behaviour. Approaches that were less successful include prescriptive campaigns that emphasise abstinence and zero tolerance.

The report can be found here.

 

Children’s Media Conference

Children’s Media Conference
FK&Y’s Sheyi Ogunshakin and Anna Livingstone presenting at the CMC.

Family Kids & Youth has been presenting at the Children’s Media Conference in Sheffield this week. Alison David from Egmont Publishing and FK&Y’s Dr Barbie Clarke presented on Thursday, and Sheyi Ogunshakin and Anna Livingstone presented today. The research session ‘Do Children Still Like Reading?’ was based on our work with parents and children for Egmont Publishing comparing digital reading and print reading. The sessions can be viewed here.

Also speaking at the conference today, Barbie Clarke presented a session on Mindfulness and Children. Her article on the subject can be found in the Children’s Media Yearbook.

The FK&Y Pedagogy Group provides expertise on current projects

The FK&Y Pedagogy Group met in Marylebone today to review our current work and provide expertise on projects we are planning for our clients. We discussed several upcoming major research programmes as well as our work for Techknowledge for Schools. The group meets three times a year and includes Professor Colleen Mcloughlin (University of Cambridge), Professor David Buckingham (University of Loughborough), Duncan Mackrill (University of Sussex), Simon Mason (Headteacher, Honywood School) and Rachel McGowan (Headteacher, Plashet School).

FK&Y host day with Children’s IKEA management group

Ikea picFK&Y was delighted to host a day with the Children’s IKEA management group from Sweden. Having visited them many times in Sweden, it was very good to have them with us in Marylebone. Our team discussed our ongoing work at FK&Y on children’s wellbeing, play and education, and also the IKEA Play Report 2015 carried out in 12 countries interviewing 16,000 parents, 6,000 7-12 year olds and 7,000 13-18 year olds.

FK&Y co-chair Policy UK conference on children’s media content

Dr Barbie Clarke co-chaired the Policy UK conference ‘Children’s Content Challenge – Media for Toddlers, Tweens and Teens’ today at Burlington House, London. Discussion centred on the future of children’s content in a competitive digital world. Speakers included Anne Wood CBE, Founder and Creative Director of Ragdoll Productions, whose programming credits include the Teletubbies and In the Night Garden. Also speaking was Alice Webb, Director, BBC Children’s who announced the launch of BBC Children’s iPlay, a safe, age-appropriate and engaging online space for children.

FK&Y posts most recent publications

We’ve updated our publication list. This includes over 18 reports looking at many aspects of children’s use of technology, case studies from schools, reports on children’s understanding of advertising and marketing and papers evaluating successful interventions for children’s mental health and wellbeing.

FK&Y’s Dr Barbie Clarke and Dixons Carphone’s Deputy CEO Andrew Harrison spoke at the MRS Annual Conference today

Barbie and Andrew spoke about the inception of charity Techknowledge for Schools at the session ‘Research for Good’. Andrew explained how he and Dixons Carphone CEO Seb James wanted to help children to have equal access to technology in schools, giving them the opportunity to learn to work collaboratively and independently, preparing them for future employment. He said:
We thought what if every child in the 21st century, could have a real interactive tablet that would give them access to every book ever written, videos of inspiring lessons by teachers anywhere in the world, the ability to hear music, languages and watch videos of places at the touch of a button. What would happen if every child had access 1-2-1 to this technology, changing the face of education? We started to talk to business, education professionals and Government. We enrolled others in the industry Samsung, Aviva, Apple, Google, HP, Microsoft, Virgin, Talk Talk have all helped on our journey. FK&Y brought schools, a pedagogy group and most of all the credibility and insight that led us to create charity Techknowledge for Schools at the very heart of which has built the world’s largest research project into mobile technology in education. The impact of what we did is today used by thousands of schools across the UK, and a recent email I received sums this up:
To Whom It May Concern,
Never have I read a more interesting and brilliant research article than the one I have just read this evening. Tablets For Schools’ research on the impact of Tablets in the classroom is just beyond incredible. Everyone inside and outside of education should see this report. Stokley Academy

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