Market Research

We carry out qualitative and quantitative research for public, commercial and academic organisations. Our hands-on involvement assures quality, attention to detail, and interpretation that looks beyond the findings and puts the family, child and youth market in context. We are proud of our research methods which have been developed over many years and which put children and young people at the forefront of every project we do, allowing them to have a voice but ensuring that they are not exploited, harmed or upset by taking part in research.

We have wide experience in:

• Communication and Advertising
• Multi Media Platforms
• Sponsorship
• Social and Family
• New Product Development (NPD)
• Packaging and Design
• Creative Strategy
• Segmentation and Mapping Studies