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We write many reports, papers and articles, although not all are published. Below is a list of recently published reports and papers, together with a brief summary, of some of our work carried out on behalf of our clients:

2017 The Cyberbullying Taskforce – FK&Y’s reports on behalf of The Royal Foundation, published 21 April 2017.
Cyberbullying can impact the mental health of children and young people. The Cyberbullying Taskforce was set up by the Duke of Cambridge and the Royal Foundation in May 2016, bringing together industry and experts to develop a single up-to-date resource providing practical support, advice and information for those affected by cyberbullying.

The Taskforce commissioned FK&Y to carry out research with young people to explore their personal experience of cyberbullying, how they define cyberbullying, what support they would like to deal with cyberbullying and ways in which social media companies can help. Qualitative research was carried out with a total of 146 young people aged 12-15 through a series of 6 workshops held in schools. This was followed by quantitative research with a nationally representative online survey of 1,004 11-16 year olds across England, Scotland, Wales and Northern Ireland.
A key finding is that not all young people recognise cyberbullying. Whilst over half (55%) reported experiencing something online that had upset or really hurt them, nearly two-thirds of these young people (65%) did not define these experiences as cyberbullying. Young people’s negative experiences online are frequent and recurrent – particularly amongst girls.
Download the qualitative research here.
Download the quantitative research here.

2017 Social Mobility Commission – FK&Y’s report ‘Helping Parents to Parent’ written on behalf of the Social Mobility Commission was published 20 February 2017.
The report considers effective interventions that can produce the most effective outcomes for all families. It assesses evidence on parenting behaviours and the extent to which public policy can support parents. The research shows that public policy can have a real impact on parenting behaviours and achieve positive outcomes for children. Intervention can develop parental management skills and confidence, build healthy family relationships and enhance children’s social, behavioural and cognitive development and wellbeing. One of the report’s key findings is that there is currently a lack of long-term evidence and studies about what parenting interventions work best.
More information can be found here and the full report can be read here.

2016 The Money Advice Service – FK&Y’s report ‘Engaging with 16-24 year olds’ written on behalf of The Money Advice Service was published 1 September 2016.
Family Kids & Youth was commissioned by The Money Advice Service to undertake a literature review to analyse the relative strengths of different engagement techniques and methodologies with this hard to reach group. FK&Y analysed 30 reports, reviews and sources and found common themes emerging from successful campaigns.
The key findings of the extensive review found that approaches need to be personalised and holistic, co-creation was effective (both near-to-peer and peer-to-peer), online campaigns on multiple platforms work as do approaches via family, especially those with an appreciation of lifestyle and attitudes and those that highlight short term consequences and non-ethical behaviour. Approaches that were less successful include prescriptive campaigns that emphasise abstinence and zero tolerance.
The report can be found here.

2011 – 2016 Techknowledge for Schools – We have carried out research for the educational charity (formerly Tablets for Schools) since 2011, looking at the use of technology in education, especially one-to-one devices. Research has included an evaluation of use; procurement; benefits and challenges; skills pupils develop for future employment; distraction and internet safety.

See all Techknowledge
for Schools publications

2015 Youth United and the Cabinet Office – The Youth Social Action Journey Fund Programme was funded by the Cabinet Office to create new social action opportunities in areas of high deprivation and low provision and improve the link between Youth United members and the National Citizen Service (NCS). FK&Y carried out research with 10 to 20 year olds taking part in the programme and monitored attitudes and behaviour change over the course of a year. The full report can be downloaded here and infographics here.

2015 The IKEA Play Report – FK&Y carried out research in 12 countries, includes over 16,000 interviews with parents of 0-16 year olds, over 6,000 interviews with children aged 7-12 and over 6,000 interviews with young people aged 13-18. The research looks at time pressure and organisation; safety, concern and risk aversion; attitudes to friends and family; the use of media devices; family time together and attitudes to play. The research can be downloaded here.

2015 Committee of Advertising Practice (CAP) – FK&Y wrote this Literature Review of Research on Online Food and Beverage Marketing to Children on behalf of CAP. Published February 2015 it presents a global review of current online marketing practices and research that looks at the impact on children, written with Professor David Buckingham, University of Loughborough, as our advisor.

2013 British Association of Counselling and Psychotherapy (BACP) – Dr Barbie Clarke, written with colleagues at the Faculty of Education, University of Cambridge. This review looks at published research on counselling and psychotherapy with children and young people: a systematic scoping review of the evidence for its effectiveness.

2012 Advertising Education Forum, Brussels – Digital Marketing and Advertising to Children. This literature review written by FK&Y sheds light on what global academic research has found on children’s interaction with digital marketing communications.

2012 International Journal of Market Research (IJMR)
– ‘Researching children: are we getting it right? A discussion of ethics’. Written by Dr Barbie Clarke and Professor Agnes Nairn, this award-winning paper looks at the ethical issues that arise when including children and young people in research. Winner of the IJMR Collaborative Award and short-listed for the prestigious MRS Silver Medal.

2011 The Advertising Association – Children and Commercial Communications: A Literature Review.
Child psychology, recent developments in neuroscience, sociological studies, social competence, and children’s understanding of advertising are considered. The review concludes that while children can recognise advertising at a young age (4- 5) it is not until they reach middle childhood (age 8-12) that children understand advertising; the commercial intent of advertising however is not understood until adolescence, when children are aged 12 plus.

2011 The Advertising Association – Exploring the Attitude of Children and Parents towards Advertising and Marketing. The research includes qualitative and quantitative research with parents and children. Parents express several concerns about their child’s wellbeing including safety, education, future job prospects, but concern about marketing and advertising to children is not rated as a prime concern and children appear to enjoy much advertising.

2010 Professor Colleen Mclaughlin and Dr Barbie Clarke Relational matters: A review of the impact of school experience on mental health in early adolescence. Educational & Child Psychology Vol.27 No. 1 91

2010 Dr Barbie Clarke, Marc Goodchild & Andrew Harrison The Digital World of Children and Young Adolescents: Children’s Emotional Engagement with Digital Media. ESOMAR Congress 2010

2009 Dr Barbie Clarke Early Adolescents’ Use of Social Networking Sites to Maintain Friendship and Explore Identity: Implications for Policy.Policy & Internet Vol.1: Iss. 1, Article 3 (2009)

2009 Dr Barbie Clarke Friends Forever: How Young Adolescents Use Social-Networking Sites. Society Online 1541-1672/09/

2009 Dr Barbie Clarke The Way Children are Communicating Emotionally using Social Networking Sites. BACP April 2009

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