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FK&Y and Children’s IKEA to present at the MRS Kids and Youth Insights Conference

Dr Barbie Clarke from Family Kids & Youth and Magnus Thyvesson from Children’s IKEA will be presenting at the MRS Kids and Youth Insight Conference this January about how IKEA puts children at the centre of design.

Children’s IKEA was launched 20 years ago, and it takes children and their lives very seriously, putting them at the centre of everything it does. Family Kids & Youth has worked closely with IKEA since 2009 and most recently set up a panel of children aged 8-14 from around the world to learn more about the everyday lives, interests, hopes and dreams of children in this age group.

Having the panel work closely with Children’s IKEA allows for co-creation and instant feedback, and a deeper understanding of how children think and behave. The findings of the research informs and inspires the 80-strong Children’s IKEA team, helping them to develop and deliver innovative new products that have children at their heart.

FK&Y and Children’s IKEA will be discussing the IKEA Kids’ Advisory Panel at the Kids and Youth Insights Conference which takes places in London on 25th January 2018.

CWB article outlines FK&Y research into the impact of school uniform

An article from CWB features findings from FK&Y research conducted on behalf of the Schoolwear Association this year. Focus groups were conducted with 50 Essex school children, from ages 11 through to 14. The article highlights findings that show uniforms in schools support self-confidence, as part of a community identity.

You can read the full article here.

Children confirm school uniform helps reduce anxiety about appearance

FK&Y moves to Notting Hill

Today we have moved to our new offices in Notting Hill! We have many enterprising companies as neighbours, including Cath Kidston, Five Guys, Me & Em, MOD Pizza, alongside Egmont Publishing and Talk Talk.

Our new address is: Family Kids & Youth, 146 Freston Road, London W10 6TR

FK&Y and Egmont Publishing present their research today and tomorrow to the Children’s Media Conference, Sheffield

Can reading improve children’s self-esteem?

The presentation describes an 6-week intervention carried out last summer with the aim to encourage reluctant readers to read more. Working with bookseller Foyles, families were given book tokens so that children could choose new books each week, together with a family coffee voucher. Although the intervention only lasted 6 weeks, a significant change was found in attitude to reading, children’s level of confidence and family time spent together. The research, which included in-home ethnography, in-store focus groups, Skype calls and behaviour change questionnaires has tracked the families for a year. Children have maintained reading habits and there has been a noticeable growth in their levels of confidence about reading, something that has been observed by the children’s teachers. The children’s reading levels have improved, with teachers noting that they are more engaged in lessons, asking more questions and taking part in discussion. This has been a surprise to some parents, who are extremely proud of the change that has been brought about. Praise from both parents and teachers has resulted in a growth in children’s self-esteem and level of confidence. A fuller description of the research can be found on the Egmont website here.


FK&Y publishes its research for the Royal Foundation’s Cyberbullying Taskforce

Research carried out by FK&Y for the Cyberbullying Taskforce illustrates what steps children and young people would like industry, parents and schools to take to prevent cyberbullying taking place.

Cyberbullying can impact the mental health of children and young people. The Cyberbullying Taskforce was set up by the Duke of Cambridge and the Royal Foundation in May 2016, bringing together industry and experts to develop a single up-to-date resource providing practical support, advice and information for those affected by cyberbullying.

A key finding is that not all young people recognise cyberbullying. Whilst over half (55%) reported experiencing something online that had upset or really hurt them, nearly two-thirds of these young people (65%) did not define these experiences as cyberbullying. Young people’s negative experiences online are frequent and recurrent – particularly amongst girls.
Download the qualitative research here.
Download the quantitative research here.

Egmont’s Print Matters More research praised as ‘inspirational’

Research carried out by FK&Y for Egmont Publishing, in collaboration with Foyles Bookshops in the UK, has received much praise, including from children’s author Michael Morpurgo.

Egmont has published a summary of findings from the research, which was an intervention with 15 families with children aged 7-9, all of whom, like many families, were reluctant readers in some way, either because children were disengaged, or because parents were time poor. Many parents were no longer reading with their children.

Using an ethnographic methodology, families were observed over the summer holidays, with FK&Y researchers visiting and filming in-home. During this time families were given a weekly £10 voucher to spend at their local Foyles Bookshop in Bristol, Birmingham and Stratford East. By the end of the holidays, children and parents had found a real connection with reading, and with visiting the book shop where staff were friendly and welcoming. Following the summer holiday intervention, families were interviewed again in October (half term) and early January this year.

The programme has had a profound impact on relationships between parent and child; spending quality time reading together created a deep emotional connection. Despite having felt some initial trepidation, the families loved taking part, visiting the bookshop, and finding a new enjoyment in the process of reading. Children’s confidence in reading grew and parents too were reminded of the joy of reading.

Children’s author Michael Morpurgo commented

‘Print Matters More is such a vitally important initiative’.

Joy Court, Chair of CILIP Carnegie & Kate Greenaway Medals added

‘Egmont’s Print Matters More research is really important. In depth research with real families with children struggling to read. The impact of the intervention not just on the reading but on the quality of family relationships is moving and inspirational. There is much that policy makers concerned with reading and literacy should learn from this.’

Relationships Alliance Network discusses FK&Y’s ‘Helping Parents to Parent’ report

FK&Y’s Dr Barbie Clarke, Fatima Younas and George Hanks presented their ‘Helping Parents to Parent’ report for the Social Mobility Commission to the Relationships Alliance Network today. They discussed their findings with the group that represents the relationship support sector and considered the role of parental and relationship support for social mobility and children’s outcomes.

The Relationships Alliance Network, is a collection of 35 third sector organisations who believe in supporting relationships in various ways including counselling, education for young people, family support, marriage prep, support for families of offenders, child contact centres and mediation. It meets regularly to build a movement around supporting good quality relationships to share learning and good practice, facilitate better cross-sector understanding and relationships across organisations, and work together to influence family and relationships policy.

The network includes Relate, Marriage Care, OnePlusOne and the Tavistock Centre for Couple Relationships (TCCR).

The FK&Y Pedagogy Group spring review

The FK&Y Pedagogy Group met in Marylebone today to consider progress and provide an expert peer review on our latest projects.

The group considered the way in which our research in Asia can best be developed, the medium term results from a summer reading challenge for a publishing company and an update on our work on Cyberbullying for The Royal Foundation. The group also heard about our project on factors influencing children’s in-store decision making, wildlife education in primary schools and magazine readership across varied worldwide audiences.

The group meets three times a year and includes Professor Colleen Mcloughlin (University of Cambridge), Professor David Buckingham (Emeritus Professor at the University of Loughborough), Duncan Mackrill (University of Sussex), Simon Mason (Headteacher, Honywood School) and Rachel McGowan (Headteacher, Plashet School).

FK&Y’s report ‘Helping Parents to Parent’ written on behalf of the Social Mobility Commission is published today

The report considers effective interventions that can produce the most effective outcomes for all families. It assesses evidence on parenting behaviours and the extent to which public policy can support parents.

Dr Barbie Clarke commented ‘Our research shows that public policy can have a real impact on parenting behaviours and achieve positive outcomes for children. Intervention can develop parental management skills and confidence, build healthy family relationships and enhance children’s social, behavioural and cognitive development and wellbeing.

‘Highly trained and skilled practitioners, such as nurses, social workers and teachers, are crucial to their successful delivery. Programmes also need to be universal, but targeted, to reduce stigma and encourage parents to take part.’

One of the report’s key findings is that there is currently a lack of long-term evidence and studies about what parenting interventions work best.

More information can be found here and the full report can be read here.

Dr Barbie Clarke presents research on reading print versus digital at Ofcom conference

Dr Barbie Clarke of FK&Y and Alison David of Egmont Publishing addressed the Ofcom Children’s Media Literacy Stakeholder Event today on research carried out for Egmont exploring the way in which parents and children respond to reading in print versus on digital devices. Using focus groups, ethnography carried out in homes and Galvanic skin response the research has identified the emotional drivers for parents and children when reading and how these differ between print and digital. The research also examines what occurs when children are read to, and the effect on their wellbeing.


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Family Kids & Youth LLP
146 Freston Rd
W10 6TR

Tel: +44 (0)207 183 0261


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