We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of…
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FK&Y is to carry out the third wave of our Wellbeing and the Internet research this month, looking at how children and young people are engaging online, how it affects their mental health and what apps, social media and gaming sites they are using. Launched in 2018 the research aims to give a regular picture of how 7-16 year olds use the internet to forge relationships, learn about new apps and means of communication, what…
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Barbie and Magnus spoke about findings from the IKEA Kids Advisory Panel at the MRS Conference today. For the last 2 years we have run a panel with children in China, Germany and the UK. Using an app, children respond with pictures and film in response to our monthly tasks. Through this we have asked kids to design lighting (presented to the Kids’ Conference in 2018), beds, desks, storage solutions, all of which have made…
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Our client, innovative children’s publisher Egmont Books, has just announced the launch of an exciting campaign to make daily storytime statutory for Key Stages 1 and 2 (Ages 7-11) in school. This follows FK&Y’s research ‘Stories and Choices’, carried out over the last year with one of our UK Panel schools, St Joseph’s Catholic Primary Academy, Stoke on Trent. The research explored the impact of reading aloud to Key Stage 2 children each day in…
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Children’s charity the NSPCC estimates that up to 201,000 adolescents in the UK are being subject to attempted grooming online. The new findings come from a study carried out by Family Kids & Youth on behalf of the NSPCC in which 2,004 young people aged 11-17 were asked about their use of social media. The research found that at least 1 in 25 children have received a request to send sexually explicit material to an adult…
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FK&Y has been working closely with St Joseph’s Catholic Academy in Stoke-on-Trent for the past 6 months (September 2018 to February 2019) to explore the impact of reading aloud to children in-school for Egmont’s ‘Stories and Choices’ intervention. Evidence shows that being read to aloud can prompt a greater love of reading and improve children’s emotional wellbeing, but that after the age of eight children are less likely to be read to by parents and…
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Dr Barbie Clarke presented FK&Y’s new research on the impact that social media and gaming has on children’s lives and wellbeing at Ofcom’s ‘Making Sense of Media’ event on Tuesday 29th January, hosted by Sharon White, Ofcom’s Chief Executive. The research found that children and young people can get upset if parents break their own rules when it comes to going online and using tech devices. The presentation can be found here. Barbie also took part in…
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FK&Y are delighted to be presenting new research at the MRS Kids and Youth Research Conference 24 January 2019 Dr Barbie Clarke will be presenting with Lucy Gradillas from mental health charity, Shout, looking at FK&Y’s brand new research that explores children, young people, social media and mental health. We took a new approach to finding out how young people are behaving online. The Kids & Youth Research Conference looks at new approaches to understanding…
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The article from Campaign Asia explains how today’s kids are better than those of previous generations at talking about what’s going on in their emotional lives. Dr Clarke comments on the responsibility of gaming and social media brands to provide more information to help parents become aware of when they need to step in to protect the welfare of their children. The article also looks at the way in which Children’s IKEA keeps in touch…
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Family Kids &Youth carried out research for the Schoolwear Association, which revealed fascinating insights into how school uniform helps to reduce children’s anxiety about their appearance and fitting in with their peers.  As one Year 9 student told the researchers: “With uniform, you can’t be judged. Without uniform, everyone would be competing about what the style is, what the trend is, what you need to wear. I think there’d be more bullying as well and it would…
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