Barbie is delighted to be chairing the annual MRS Kids & Youth Research conference on 20th January which explores the changing motivations, behaviours and aspirations of young consumers. Barbie will be speaking with Mikkel Holme, Digital Product Director at LEGO  at 10.35am about how children have managed during lockdown. Find out more about the conference here. #MRSLive.

During this year’s Children’s Media Conference (CMC) FK&Y’s Dr Barbie Clarke, George Hanks and Nyasha Nyamhondoro presented FK&Y’s updated syndicated tracking study on children’s internet usage and wellbeing. The research looks at 7-16 year olds and includes 8 focus groups, together with 1,000 online interviews hosted by our panel partner Panelbase  across the UK. One year after the start of the Covid-19 pandemic this wave highlighted key changes to device and internet use, and the…
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Family Kids and Youth carried out its 3rd annual wave of ‘Wellbeing and the Internet’ study in Summer 2020. The study gives a fascinating insight into how 7-16 year olds in the UK coped with being separated from friends and family members, and with not being at school. The research looks at what children and young people are doing online, who they are speaking to and their wellbeing. The findings show that worries have reduced overall compared to last year;…
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Evidence shows that being read to aloud can prompt a greater love of reading and improve children’s emotional wellbeing, but that after the age of eight children are less likely to be read to by parents and teachers.  FK&Y worked closely with St Joseph’s Catholic Academy in Stoke-on-Trent for 6 months from September 2018 to February 2019 to explore the impact of reading aloud to children in-school for Egmont’s ‘Stories and Choices’ intervention. Egmont provided St Joseph’s with…
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FK&Y were delighted to present our Teens Talk Tech research for Ofcom on Friday about Y9s attitude to the internet. A big thank you to the pupils, teachers and schools who took part and to Ofcom and our team at FK&Y for enabling us to pull it together so quickly. Our FK&Y helplines list was shown in presentation and we have been sending it to our schools and clients to distribute to families during lockdown.

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of…
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FK&Y is to carry out the third wave of our Wellbeing and the Internet research this month, looking at how children and young people are engaging online, how it affects their mental health and what apps, social media and gaming sites they are using. Launched in 2018 the research aims to give a regular picture of how 7-16 year olds use the internet to forge relationships, learn about new apps and means of communication, what…
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Barbie and Magnus spoke about findings from the IKEA Kids Advisory Panel at the MRS Conference today. For the last 2 years we have run a panel with children in China, Germany and the UK. Using an app, children respond with pictures and film in response to our monthly tasks. Through this we have asked kids to design lighting (presented to the Kids’ Conference in 2018), beds, desks, storage solutions, all of which have made…
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Our client, innovative children’s publisher Egmont Books, has just announced the launch of an exciting campaign to make daily storytime statutory for Key Stages 1 and 2 (Ages 7-11) in school. This follows FK&Y’s research ‘Stories and Choices’, carried out over the last year with one of our UK Panel schools, St Joseph’s Catholic Primary Academy, Stoke on Trent. The research explored the impact of reading aloud to Key Stage 2 children each day in…
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Children’s charity the NSPCC estimates that up to 201,000 adolescents in the UK are being subject to attempted grooming online. The new findings come from a study carried out by Family Kids & Youth on behalf of the NSPCC in which 2,004 young people aged 11-17 were asked about their use of social media. The research found that at least 1 in 25 children have received a request to send sexually explicit material to an adult…
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