FK&Y has been working closely with St Joseph’s Catholic Academy in Stoke-on-Trent for the past 6 months (September 2018 to February 2019) to explore the impact of reading aloud to children in-school for Egmont’s ‘Stories and Choices’ intervention. Evidence shows that being read to aloud can prompt a greater love of reading and improve children’s emotional wellbeing, but that after the age of eight children are less likely to be read to by parents and…
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Dr Barbie Clarke presented FK&Y’s new research on the impact that social media and gaming has on children’s lives and wellbeing at Ofcom’s ‘Making Sense of Media’ event on Tuesday 29th January, hosted by Sharon White, Ofcom’s Chief Executive. The research found that children and young people can get upset if parents break their own rules when it comes to going online and using tech devices. The presentation can be found here. Barbie also took part in…
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FK&Y are delighted to be presenting new research at the MRS Kids and Youth Research Conference 24 January 2019 Dr Barbie Clarke will be presenting with Lucy Gradillas from mental health charity, Shout, looking at FK&Y’s brand new research that explores children, young people, social media and mental health. We took a new approach to finding out how young people are behaving online. The Kids & Youth Research Conference looks at new approaches to understanding…
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The article from Campaign Asia explains how today’s kids are better than those of previous generations at talking about what’s going on in their emotional lives. Dr Clarke comments on the responsibility of gaming and social media brands to provide more information to help parents become aware of when they need to step in to protect the welfare of their children. The article also looks at the way in which Children’s IKEA keeps in touch…
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Family Kids &Youth carried out research for the Schoolwear Association, which revealed fascinating insights into how school uniform helps to reduce children’s anxiety about their appearance and fitting in with their peers. As one Year 9 student told the researchers: “With uniform, you can’t be judged. Without uniform, everyone would be competing about what the style is, what the trend is, what you need to wear. I think there’d be more bullying as well and it would…
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An intervention carried out by our team at Family Kids & Youth on behalf of Egmont Books was published this week. The research sought to understand how parents could be encouraged to read more to their pre-school children. Egmont commissioned the project in light of The Nielson Report which found that the number of pre-school children being read to daily has dropped from 69% to 51% since 2013. Egmont Publishing wanted to investigate what could be…
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The BBC has launched a new website that aims to help children develop the skills and confidence they need to navigate the digital world. ‘Own It’ was announced by the Duke of Cambridge at the Children’s Global Media Summit in Manchester this week and is a result of the work done by The Royal Foundation’s Cyberbullying Taskforce. Children taking part in the research carried out by Family Kids & Youth for the Taskforce identified the…
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Our research on behalf of The Royal Foundation’s Cyberbullying Taskforce showed that young people are reluctant to admit to bullying, often referring to distressing online experiences as ‘banter’ when in fact it is bullying. The Taskforce, which includes ISPs, social media giants and charities such as the NSPCC and Diana Award has worked hard to put together this new project aimed at keeping children safe online, with the slogan ‘Stop, Speak, Support’. Social media companies such…
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Dr Barbie Clarke from Family Kids & Youth and Magnus Thyvesson from Children’s IKEA will be presenting at the MRS Kids and Youth Insight Conference this January about how IKEA puts children at the centre of design. Children’s IKEA was launched 20 years ago, and it takes children and their lives very seriously, putting them at the centre of everything it does. Family Kids & Youth has worked closely with IKEA since 2009 and most…
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An article from CWB features findings from FK&Y research conducted on behalf of the Schoolwear Association this year. Focus groups were conducted with 50 Essex school children, from ages 11 through to 14. The article highlights findings that show uniforms in schools support self-confidence, as part of a community identity. You can read the full article here. Children confirm school uniform helps reduce anxiety about appearance
