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Family Kids &Youth carried out research for the Schoolwear Association, which revealed fascinating insights into how school uniform helps to reduce children’s anxiety about their appearance and fitting in with their peers.  As one Year 9 student told the researchers: “With uniform, you can’t be judged. Without uniform, everyone would be competing about what the style is, what the trend is, what you need to wear. I think there’d be more bullying as well and it would be more stress in the morning.”

Lead researcher for Family Kids & Youth, Barbie Clarke said: “School uniform seems to play an important role in establishing identity among young people of this age. It can protect adolescents from being picked on. This creates a greater degree of self-confidence, and ultimately helps with the fundamental adolescent need to be accepted by others.

 

Family Kids & Youth LLP
146 Freston Rd
London
W10 6TR
UK

Tel: +44 (0)207 183 0261

Email: victoria@kidsandyouth.com

Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me barbie@kidsandyouth.com if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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