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Dr Barbie Clarke from Family Kids & Youth and Magnus Thyvesson from Children’s IKEA will be presenting at the MRS Kids and Youth Insight Conference this January about how IKEA puts children at the centre of design.

Children’s IKEA was launched 20 years ago, and it takes children and their lives very seriously, putting them at the centre of everything it does. Family Kids & Youth has worked closely with IKEA since 2009 and most recently set up a panel of children aged 8-14 from around the world to learn more about the everyday lives, interests, hopes and dreams of children in this age group.

Having the panel work closely with Children’s IKEA allows for co-creation and instant feedback, and a deeper understanding of how children think and behave. The findings of the research informs and inspires the 80-strong Children’s IKEA team, helping them to develop and deliver innovative new products that have children at their heart.

FK&Y and Children’s IKEA will be discussing the IKEA Kids’ Advisory Panel at the Kids and Youth Insights Conference which takes places in London on 25th January 2018.

Family Kids & Youth LLP
146 Freston Rd
London
W10 6TR
UK

Tel: +44 (0)207 183 0261

Email: victoria@kidsandyouth.com

Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me barbie@kidsandyouth.com if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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