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The article from Campaign Asia explains how today’s kids are better than those of previous generations at talking about what’s going on in their emotional lives. Dr Clarke comments on the responsibility of gaming and social media brands to provide more information to help parents become aware of when they need to step in to protect the welfare of their children.

The article also looks at the way in which Children’s IKEA keeps in touch with children through the IKEA Kids’ Panel, presented at the MRS Kids & Youth Conference in London by IKEA’s Magnus Thuvesson and FK&Y’s Barbie Clarke.

You can read the full article here.

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Tel: +44 (0)207 183 0261


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