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The BBC has launched a new website that aims to help children develop the skills and confidence they need to navigate the digital world. ‘Own It’ was announced by the Duke of Cambridge at the Children’s Global Media Summit in Manchester this week and is a result of the work done by The Royal Foundation’s Cyberbullying Taskforce. Children taking part in the research carried out by Family Kids & Youth for the Taskforce identified the need for a ‘one stop shop’ for information and advice. The new web portal is aimed at 9-12 year olds and includes tips, stories and advice to help them get the most out of their time online and stay safe. Alice Webb, Director, BBC Children’s, says: “The internet is full of exciting opportunities for young people, but it also throws up complex emotional and practical challenges that they are not always equipped to deal with. We want to help them get the most out of their digital lives, in safe, fun and creative ways. Own It does that brilliantly.”  The BBC is working with an advisory network of partners including The Royal Foundation, Childline, Young Minds and The Diana Award to ensure the website covers the wide range of topics and issues affecting children online, ranging from cyberbullying, online privacy and avoiding malware, to dealing with everyday dilemmas. ‘Own It’ marks the start of the BBC’s £34 million investment in children services and content across three years, helping to give children the confidence and resilience to tackle the challenges they face online.

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