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Barbie and Magnus spoke about findings from the IKEA Kids Advisory Panel at the MRS Conference today.

For the last 2 years we have run a panel with children in China, Germany and the UK. Using an app, children respond with pictures and film in response to our monthly tasks. Through this we have asked kids to design lighting (presented to the Kids’ Conference in 2018), beds, desks, storage solutions, all of which have made their way onto the IKEA shop floor.

But we have also asked about lifestyle, including eating, exercise and wellbeing. The results are fascinating. Children in China often live in high-rise flats, many in single-child households. In the UK, the urban kids on our panel have similar restrictions, although more siblings. In Germany they have space to roam and be free. And yet despite diverse lifestyles many have the same wishes and dreams. They want to eat ‘clean’; they want to save the planet; they care about animal welfare; they know that exercise is good for their wellbeing. With childhood obesity taskforces launched or soon to be launched in London, Amsterdam, Munich and Shanghai, the findings give an insightful picture of children’s lives.

This presentation gave a snapshot of how the IKEA children’s panel aged 8-14 live, eat and enjoy life in China, Germany and the UK and the impact this has on IKEA’s planning.

Family Kids & Youth LLP
146 Freston Rd
London
W10 6TR
UK

Tel: +44 (0)207 183 0261

Email: victoria@kidsandyouth.com

Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me barbie@kidsandyouth.com if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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