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Dr Barbie Clarke of FK&Y and Alison David of Egmont Publishing addressed the Ofcom Children’s Media Literacy Stakeholder Event today on research carried out for Egmont exploring the way in which parents and children respond to reading in print versus on digital devices. Using focus groups, ethnography carried out in homes and Galvanic skin response the research has identified the emotional drivers for parents and children when reading and how these differ between print and digital. The research also examines what occurs when children are read to, and the effect on their wellbeing.

 

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