Engaging with 16-24 year olds: The Money Advice Service today publishes FK&Y’s literature review on working with young people

In the summer of 2016 Family Kids & Youth was commissioned by The Money Advice Service to undertake a literature review to analyse the relative strengths of different engagement techniques and methodologies with this hard to reach group. FK&Y analysed 30 reports, reviews and sources and found common themes emerging from successful campaigns.

The key findings of the extensive review found that approaches need to be personalised and holistic, co-creation was effective (both near-to-peer and peer-to-peer), online campaigns on multiple platforms work as do approaches via family, especially those with an appreciation of lifestyle and attitudes and those that highlight short term consequences and non-ethical behaviour. Approaches that were less successful include prescriptive campaigns that emphasise abstinence and zero tolerance.

The report can be found here.