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Can reading improve children’s self-esteem?

The presentation describes an 6-week intervention carried out last summer with the aim to encourage reluctant readers to read more. Working with bookseller Foyles, families were given book tokens so that children could choose new books each week, together with a family coffee voucher. Although the intervention only lasted 6 weeks, a significant change was found in attitude to reading, children’s level of confidence and family time spent together. The research, which included in-home ethnography, in-store focus groups, Skype calls and behaviour change questionnaires has tracked the families for a year. Children have maintained reading habits and there has been a noticeable growth in their levels of confidence about reading, something that has been observed by the children’s teachers. The children’s reading levels have improved, with teachers noting that they are more engaged in lessons, asking more questions and taking part in discussion. This has been a surprise to some parents, who are extremely proud of the change that has been brought about. Praise from both parents and teachers has resulted in a growth in children’s self-esteem and level of confidence. A fuller description of the research can be found on the Egmont website here.


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Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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