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Dr Barbie Clarke presented FK&Y’s new research on children’s wellbeing and their use of the internet at the annual CMC conference last week. Our on-going research has taken place over the last 18 months, with the latest wave carried out 3 weeks ago, including peer-to-peer focus groups, as well as quantitative research with 1,000 young people aged 7-16 years old, carried out with our partner Panelbase. The report shows a rise in the popularity of social media in 18 months, and highlights gender differences in the use of both social media and gaming, but interestingly no real evidence to suggest that either is causing harm to the majority of children and young people. Even with the increased use of gaming, when it comes to children’s well-being, gaming ranked 20th on their list of concerns. However 67% of 11-13 and 69% of 14-16 year olds believe that ‘Sometimes using devices can get in the way of my family talking to each other’. Children’s main concerns relate more to the world they live in rather than the world on screen. With the technology advancements surrounding them, it is interesting to note that family and friends still rank numbers one and two as the common aspects that make both boys and girls happy.

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Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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