FK&Y speaks today at Commercialisation and Childhood: Resilience, Responsibility, and Media Literacy held by Policy UK

FK&Y’s Heidi Hasbrouck spoke today at a Policy UK conference about the way in which children and young people want support to use the internet responsibly and the way in which families feel digital is taking over family communication. Drawing on our research for the IKEA Play Report which interviewed nearly 30,000 parents, children and young people in 12 countries, Heidi, lead ethnographer at FK&Y, illustrated that two in five parents and young people in the UK would like to talk face to face as a family more.

The Play Report shows that 74% of parents and 38% of children in the UK think ‘there should be times at home when we don’t use our mobile devices’. It also demonstrated the amount of time families use their mobile devices instead of face to face communication. 24% of UK parents, 31% of 13-18 year olds and 13% of 7-12 year olds agree ‘Sometimes I only talk to my family at home through text messaging or social media’.

FK&Y’s research for Techknowledge for Schools meanwhile interviewed 7,443 students in secondary and primary schools last year and found that children and young people would like some form of regulation about their use of devices. For more detail of the research and the conference see our blog.