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Letters from children asking Lego to remove single-use plastic bags has prompted the brand to replace its plastic packaging with paper bags. From 2021 Lego will introduce recyclable paper bags to package its loose bricks and will be investing up to $400m (£310m) over three years to improve its sustainability. This includes exploring alternative materials for the plastic Lego bricks themselves, such as bio-bricks which use sugar cane as a component. Lego Group chief executive Niels B Christiansen said: “We have received many letters from children about the environment asking us to remove single-use plastic packaging. We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change.” This is part of Lego’s wider ambition to make all its packaging sustainable by the end of 2025 and to make all its products from sustainable materials by 2030. Earlier this month Lego reported a rise in sales and profits in the first half of the year as consumers bought more during lockdown; the company still plans to open 120 new Lego stores around the world despite the pandemic.  Read more here.

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