Family, Kids and Youth is in Sheffield this week, presenting its research at The Children’s Media Conference. This year the conference has more than 1,000 international delegates and Family, Kids and Youth will be speaking on both Thursday and Friday. Based on FK&Y’s research for the IKEA Play Report and Techknowledge for Schools, Barbie and Siv will be discussing how children’s use of digital media has changed play. Learn more about the conference here and…
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IKEA is shortly to release its new Play Report, which FK&Y was commissioned to carry out in 12 countries. For the previous Play Report (2010) we interviewed 7,933 parents and 3,101 children aged 7-12 in 25 countries. In this year’s report we increased the sample size to include 16,174 parents, 6,235 children aged 7-12 and 6,790 young people aged 13-18 and research was carried out in 12 countries including Russia, South Korea and China. Top…
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Barbie can be seen discussing the guidelines with fellow children’s research experts Richard Ellwood from Disney, Sarah Gale from Ipsos MORI and Damien Flannagan from DDF Research. The MRS has published these six short films to give an easily understood and digestible overview of the MRS Guidelines for Researching Children and Young People.

Siv presented findings today from our research with over 7,000 children and young people about how to stay safe online. Siv joined Will Gardner, CEO of Childnet and Shilpa Belliappa from the NSPCC at the Symposium, Child Protection in the Digital World: Safeguarding Young People Online, to discuss Techknowledge for Schools’ research that explored internet safety.

FK&Y continues to carry out research for the newly named educational charity Techknowledge for Schools (formerly Tablets for Schools). To ensure our research remains independent and is peer reviewed, our independent Pedagogy Group, set up in 2013 by FK&Y, meets four times a year. The group peer reviews our research before it is published and advises on methodology and research questions. The group includes Professors of Education and Head Teachers.

This ethnographic research is looking at the way teaching and learning is changing through the use of 1:1 mobile devices. On behalf of educational charity Techknowledge for Schools, the research is assessing the adoption of ‘flipped learning’ and ‘challenge based learning’ in some classes and how this impacts on teachers and students. Running in three schools since September 2014, so far the project has carried out 21 hours of classroom ethnographic observation, 18 in-depth interviews…
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To measure the impact of Techknowledge for Schools’ research, FK&Y asked teachers in 40 of our 1:1 research schools for their views. Early results are positive. 6 out of 10 teachers tell us the research has had a Great or Moderate Impact on the way technology is used in their school, 83% want to see both full research reports and film and 92% rate the Techknowledge for Schools weekly newsletter as excellent or good. 75%…
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Youth United is a network of the UK’s largest and most established voluntary and volunteering youth organisations. Its vision is that every young person in the UK has the opportunity to be a member of one of its organisations. For the past year FK&Y has been working with the organisations, carrying out a randomised control study amongst volunteering participants and non-participants. Research has included pre and post-participation interviews, focus groups and case studies. Results will…
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Research for the education charity Tablets for Schools by FK&Y reveals young people’s (aged 7-18) Top Ten Tips for staying safe online. 5,410 pupils responded to the question ‘What advice would you give other people your age about staying safe online?’ to help create a downloadable A3 poster with the Top Ten Tips and key findings from the research. The poster and the research report can be downloaded here: http://tabletsforschools.org.uk/by-students-for-students-new-poster-and-esafety-research-on-how-to-stay-safe-online/

FK&Y’s review of the digital marketing of food and beverage products to children carried out for The Advertising Standards Authority (ASA)’s Committee of Advertising Practitioners (CAP) has been published this week. FK&Y was commissioned by CAP last year to review the literature on digital advertising and marketing to children and has written the review with Professor David Buckingham acting as consultant. In response to the review, CAP has advised marketers to ensure that all online…
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