Family Kids &Youth carried out research for the Schoolwear Association, which revealed fascinating insights into how school uniform helps to reduce children’s anxiety about their appearance and fitting in with their peers.  As one Year 9 student told the researchers: “With uniform, you can’t be judged. Without uniform, everyone would be competing about what the style is, what the trend is, what you need to wear. I think there’d be more bullying as well and it would…
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An intervention carried out by our team at Family Kids & Youth on behalf of Egmont Books was published this week. The research sought to understand how parents could be encouraged to read more to their pre-school children.  Egmont commissioned the project in light of The Nielson Report which found that the number of pre-school children being read to daily has dropped from 69% to 51% since 2013. Egmont Publishing wanted to investigate what could be…
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The BBC has launched a new website that aims to help children develop the skills and confidence they need to navigate the digital world. ‘Own It’ was announced by the Duke of Cambridge at the Children’s Global Media Summit in Manchester this week and is a result of the work done by The Royal Foundation’s Cyberbullying Taskforce. Children taking part in the research carried out by Family Kids & Youth for the Taskforce identified the…
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Our research on behalf of The Royal Foundation’s Cyberbullying Taskforce showed that young people are reluctant to admit to bullying, often referring to distressing online experiences as ‘banter’ when in fact it is bullying. The Taskforce, which includes ISPs, social media giants and charities such as the NSPCC and Diana Award has worked hard to put together this new project aimed at keeping children safe online, with the slogan ‘Stop, Speak, Support’. Social media companies such…
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Dr Barbie Clarke from Family Kids & Youth and Magnus Thyvesson from Children’s IKEA will be presenting at the MRS Kids and Youth Insight Conference this January about how IKEA puts children at the centre of design. Children’s IKEA was launched 20 years ago, and it takes children and their lives very seriously, putting them at the centre of everything it does. Family Kids & Youth has worked closely with IKEA since 2009 and most…
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An article from CWB features findings from FK&Y research conducted on behalf of the Schoolwear Association this year. Focus groups were conducted with 50 Essex school children, from ages 11 through to 14. The article highlights findings that show uniforms in schools support self-confidence, as part of a community identity. You can read the full article here. Children confirm school uniform helps reduce anxiety about appearance

Today we have moved to our new offices in Notting Hill! We have many enterprising companies as neighbours, including Cath Kidston, Five Guys, Me & Em, MOD Pizza, alongside Egmont Publishing and Talk Talk. Our new address is: Family Kids & Youth, 146 Freston Road, London W10 6TR

Can reading improve children’s self-esteem? The presentation describes an 6-week intervention carried out last summer with the aim to encourage reluctant readers to read more. Working with bookseller Foyles, families were given book tokens so that children could choose new books each week, together with a family coffee voucher. Although the intervention only lasted 6 weeks, a significant change was found in attitude to reading, children’s level of confidence and family time spent together. The…
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Research carried out by FK&Y for the Cyberbullying Taskforce illustrates what steps children and young people would like industry, parents and schools to take to prevent cyberbullying taking place. Cyberbullying can impact the mental health of children and young people. The Cyberbullying Taskforce was set up by the Duke of Cambridge and the Royal Foundation in May 2016, bringing together industry and experts to develop a single up-to-date resource providing practical support, advice and information…
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Research carried out by FK&Y for Egmont Books, in collaboration with Foyles Bookshops in the UK, has received much praise, including from children’s author Michael Morpurgo. Egmont has published a summary of findings from the research, which was an intervention with 15 families with children aged 7-9, all of whom, like many families, were reluctant readers in some way, either because children were disengaged, or because parents were time poor. Many parents were no longer…
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