Dr Barbie Clarke
Barbie founded Family Kids & Youth in 2002 with fellow GfK Director Joe Michael. She has been a researcher for over 25 years and was formerly Director of Family Research at GfK NOP. A hands-on researcher, her PhD at the University of Cambridge was in child and adolescent psychosocial development and her research at Cambridge has centred on early adolescents and the way they communicate using digital media. Barbie is a trained child and adolescent psychotherapist. She has taught child development and research methodology at the Faculty of Education, University of Cambridge where she supervised MEd students, and she is co-author of the book The Supportive School: Wellbeing and the Young Adolescent. Her recent paper on Ethics and Research with Children written with Professor Agnes Nairn won the IJMR Best Paper Award and was short listed for the prestigious MRS Silver Medal. Mum to 2 grown-up children, she is a Fellow of the Market Research Society, sits on the BBC’s Children’s Editorial Board, and is spokesperson on children’s research for the MRS. She regularly appears on TV and radio commenting on research with children and young people.