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Dr Barbie Clarke

Barbie founded Family Kids & Youth in 2002 with fellow GfK Director Joe Michael. She has been a researcher for over 25 years and was formerly Director of Family Research at GfK NOP. A hands-on researcher, her PhD at the University of Cambridge was in child and adolescent psychosocial development and her research at Cambridge has centred on early adolescents and the way they communicate using digital media. Barbie is a trained child and adolescent psychotherapist. She has taught child development and research methodology at the Faculty of Education, University of Cambridge where she supervised MEd students, and she is co-author of the book The Supportive School: Wellbeing and the Young Adolescent. Her recent paper on Ethics and Research with Children written with Professor Agnes Nairn won the IJMR Best Paper Award and was short listed for the prestigious MRS Silver Medal. Mum to 2 grown-up children, she is a Fellow of the Market Research Society, sits on the BBC’s Children’s Editorial Board, and is spokesperson on children’s research for the MRS. She regularly appears on TV and radio commenting on research with children and young people.

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Family Kids & Youth LLP
146 Freston Rd
W10 6TR

Tel: +44 (0)207 183 0261


Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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