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Keep informed with news, articles and stories about all things related to children, young people and families.


More on the link between academia and market research

I suppose I sit on the fence here. Having been a youth researcher for many years I’ve also been doing my own ethnographic research for the last 2 years with a group of early adolescents for my doctorate which I’m in the process of writing up. I think the present encompasses a particular time for research. There’s a recession, but clients are still looking for insight and knowledge, and in increasingly sophisticated ways. And we…
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Co-creation with children

If you want to design a new product for children, ask a 9 year old. This week and last we’ve been spending time in schools and in homes, asking children to help us with some designs. As always the 7-10 year olds we’ve been talking to have come up with innovative and unique ideas that none of us adults could have imagined. This co-creation gives immense input into such a project, and also allows children…
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Getting Real

In contrast to the Tanya Byron debate described in the last posting, an earlier session at the BBC Children’s Festival had interviewed father and son Bryan Elsley and Jamie Brittain, creators of E4’s hit comedy drama series Skins, and winners of the 2009 Bafta TV Audience Award. Interesting to note that Skins was the only show on a digital channel to win a TV BAFTA, and beat among others in the category The X Factor,…
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The BBC Children’s Festival and the Commercialisation of Childhood

I spent a day at the BBC Children’s Festival last week. A great showcase for all they do and a reminder of how well the BBC understands children and young people, and just how innovative they are. There was a debate between Agnes Nairn (co-author of ‘Consumer Kids: how big business is grooming our kids for profit’ with Ed Mayo of Consumer Focus) and Robin Hilton of Dubit, Rae Burdon COO of the Advertising Association,…
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Family Kids & Youth LLP
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Tel: +44 (0)207 183 0261

Email: victoria@kidsandyouth.com

Family Kids & Youth – what we are doing during Coronavirus lockdown

We are continuing to carry out our UK and international research with children, teens and parents but have switched all this online and to our apps. Our qualitative research is filmed and our mini groups, depth interviews and focus groups are proving to be a great success. Children and young people are totally at home speaking online and are extremely vocal, even on the most sensitive of topics. Parents are appreciating the ‘group effect’ of online video conferencing.

Our resourceful team at FK&Y has been home-based since Monday 16 March and our regular catch-ups on Microsoft Teams ensure we all know what each other is doing! We’d like to thank our clients, our suppliers and of course our research participants for being so encouraging and so supportive.

We have compiled lists of organisations that offer help on home-schooling, child behaviour, and anxiety and mental health. Please contact me barbie@kidsandyouth.com if you wish to receive this list.

Wishing all our clients, colleagues and friends our very best wishes! Dr Barbie.

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