There has been much written about Matthew Robson (aged 15 years and 7 months) this week. Matthew has produced a report about teenagers’ media habits, and apparently it has created enormous interest from international fund managers and analysts. His supervisors have described the report as ‘one of the clearest and most thought-provoking insights we have seen’. The 15 year old was lucky enough (and brave enough) to accept an internship at Morgan Stanley where the…
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It is perhaps difficult to believe that the term ‘social networking site’ (SNS) was not widely recognised back in 2004 when teenagers in the US first discovered MySpace (see boyd & Ellison, 2007). With the ‘open’ nature of social networking using digital technology, concern about children’s safety remains paramount to commentators and child experts. While there are many positive aspects of children using social networking sites, dangers undoubtedly exist – not just infiltration by online…
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Children and young people behave very differently at home than the way they do at school. The recent half term holidays meant we were all very busy; between us we visited over 25 homes and grandparents’ homes, looked into fridges, were shown contents of wardrobes, took photos of favourite digital equipment, attended cricket matches and swimming lessons, and Amanda even went to a birthday party. We were all completely exhausted by the end of the…
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I suppose I sit on the fence here. Having been a youth researcher for many years I’ve also been doing my own ethnographic research for the last 2 years with a group of early adolescents for my doctorate which I’m in the process of writing up. I think the present encompasses a particular time for research. There’s a recession, but clients are still looking for insight and knowledge, and in increasingly sophisticated ways. And we…
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If you want to design a new product for children, ask a 9 year old. This week and last we’ve been spending time in schools and in homes, asking children to help us with some designs. As always the 7-10 year olds we’ve been talking to have come up with innovative and unique ideas that none of us adults could have imagined. This co-creation gives immense input into such a project, and also allows children…
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In contrast to the Tanya Byron debate described in the last posting, an earlier session at the BBC Children’s Festival had interviewed father and son Bryan Elsley and Jamie Brittain, creators of E4’s hit comedy drama series Skins, and winners of the 2009 Bafta TV Audience Award. Interesting to note that Skins was the only show on a digital channel to win a TV BAFTA, and beat among others in the category The X Factor,…
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I spent a day at the BBC Children’s Festival last week. A great showcase for all they do and a reminder of how well the BBC understands children and young people, and just how innovative they are. There was a debate between Agnes Nairn (co-author of ‘Consumer Kids: how big business is grooming our kids for profit’ with Ed Mayo of Consumer Focus) and Robin Hilton of Dubit, Rae Burdon COO of the Advertising Association,…
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