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Keep informed with news, articles and stories about all things related to children, young people and families.

The power of print – magazines boost children’s brands and increase a sense of belonging among fans

It seem that the kids’ magazine market is in a healthy position, with the latest children’s brands frequently being realised in print. Examples include Minecraft, Play-Doh, Frozen (Egmont) and Peppa Pig (Redan), all of which provide themed content, puzzles, colouring and cover gifts. Publishing houses such as Immediate Media and Redan Publishing are continuing to enjoy resilient sales, despite the growth of online media. Year on year growth has been recorded for titles including Girl…
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Pre-schoolers are more likely to apply social lessons learnt from human characters

Teaching young children social skills is seen as important to their future wellbeing. A Canadian study has found that moral lessons in stories have the biggest impact on pre-schoolers when the characters are human, rather than animals. This research was carried out by the Ontario Institute for Studies in Education (OISE) at the University of Toronto, with 96 children aged four to six. Children were randomly assigned to read one of three books: a prosocial…
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Cartoon aliens help children to open up about traumatic experiences

Children often find it difficult to speak about their most difficult experiences, and child therapists frequently employ play and art techniques to allow children to share and make sense of traumatic events. Antennas is a cartoon alien, created by psychologist Julia Borbolla, to encourage children in Mexico to share traumatic experiences. The cartoon is voiced by trained psychologists but the voices are distorted to sound childlike. Antennas acts as though it does not know anything…
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Children in Bolivia and Peru are losing the skill to speak South America’s indigenous languages: exploring the educational reform aiming to keep Quechua alive

FK&Y’s Anna Livingstone discusses the challenge posed by ‘dying’ languages, witnessed on her recent travels in South America Data from the UN in 2009 showed that there are 270 million people in 90 countries who identify as indigenous, making up 5% of the global population and 15% of the world’s poor. While travelling in South America for the last 5 months, I came across many diverse cultures and the indigenous languages that accompanied them. While…
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Can Reading Improve Children’s Self-Esteem?

There is often concern that children’s ability to read is declining as their use of tablets and other digital devices increases. Latest research from Neilson shows that while the children’s book market was up +2% in 2016, the downward trend of parents reading to their children less and less continues. In 2016 there was a noticeable drop in parents reading to pre-schoolers, and a drop in children from age 5 reading to themselves. Family Kids…
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13 Reasons Why – A graphic depiction of young people’s mental health on screen by Sheyi Ogunshakin

Th1rteen R3asons Why is a young adult novel written by Jay Asher (2007) about a teenage girl who commits suicide. The novel was adapted into a 13-episode Netflix original series titled 13 Reasons Why and has received wide-ranging criticism. The show follows 17 year old Clay Jenson (Dylan Minnette) as he listens to seven double sided cassette tapes recorded by 17 year old Hannah Baker (Katherine Langford) before she took her life. The tapes detail…
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Imaginary friends – understanding children’s fantasy world by Alice Tofi

An invisible flying dolphin who lives on a star. A tiny, completely white figure, who lives in the light of lamps. An invisible 160-year-old business man. These are all examples of children’s imaginary friends. Children’s use of fantasy is an important developmental stage, and they are often encouraged to engage with it in a variety of ways. Children’s story books, TV shows, films, and imaginative play can all draw on fantasy, giving children a high…
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Can virtual reality be used in market research with children? by George Hanks

Virtual reality has been at the forefront of technological development for several years but is still struggling to find its niche. Many companies have developed the use of this technology for immersive games and entertainment, while new applications are being launched daily. The use of virtual reality tools when carrying out market research with children cannot be far off. Newcastle University, in collaboration with Third Eye Technologies, has shown that virtual reality can be used…
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Research with Children

Children make the best participants in research Children’s research can seem daunting and fraught with difficulty to clients, but actually children make the best respondents. They are honest, straightforward and eager to be asked their opinion. Kids in research can also however be too ready to please if in the hands of an inexperienced researcher; they might say what they think is the right answer, rather than express their opinion. They can also push the…
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Helping Parents to Parent

Many parents need support to be the best parents and ensure their children have the best outcome, is the overall conclusion of our report, released today by the Social Mobility Commission. The report analyses evidence from parenting programmes in the UK and around the world and examines how public policy can support parents, particularly in the early years. It argues parenting programmes and interventions should be available to all parents regardless of background. Such programmes…
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